Released on = August 21, 2007, 12:48 am

Press Release Author = Nirmala D\'souza/Oak Consulting

Industry = Software

Press Release Summary = The leading software developer places strong emphasis on
expansion and growth by launching a new division to cater to different verticals and
market segments.

Press Release Body = Dubai, United Arab Emirates, August 21, 2007: Focus Softnet
today announced that it will be launching version 2.0 of its Customer Relationship
Management (CRM) solution at the Gitex Technology Week to be held from 8-12
September, 2007 in Dubai. The leading software developer plans to use Gitex as a
platform to further its growth prospects and expand its reach throughout the Middle
East and North Africa region. Focus will also announce the launch of its new
division, which will offer customized versions of its world-class enterprise
solutions for various industry verticals and market segments at Gitex in addition to
catering to the needs of the SOHO segment with its low-cost business management
solution, Focus Reach.

\"Gitex is one the largest globally recognized technology events in the world and an
important one for us. Participating in Gitex will ensure worldwide exposure for our
products whilst also presenting us with an opportunity to meet visitors and
exhibitors from different parts of the world under one roof. Gitex is a forum where
partnerships of great value develop and we are looking forward to signing a few
ourselves,\" said Ali Hyder, CEO of Focus Softnet.

Focus Softnet has major plans for the Middle East market at Gitex and beyond. It
plans to roll out different versions of its ERP, Focus RT, for selected business
verticals. The software solutions vendor will look at penetrating the Enterprise
market further and winning a bigger share of the pie by creating a dedicated team to
take care of major projects in the GCC region. Focus also plans to bring to the
market the concept of a distributed environment bolted on a centralized database in
addition to enhancing after sales support via remote support to reduce response time
to less than 15 minutes on a 24x7 environment.

\"This year, we plan to launch version 2.0 of our CRM which will be a HTML version on
Java Architecture as compared to the existing Servlet based version. We also plan to
focus on niche market segments by introducing tailor made business solutions to suit
different verticals and industry sectors. We will be demonstrating our development
and deployment capabilities, whether it is for ready-to-use applications or for mega
projects and will be on the look out for strategic partners from various MEA
countries,\" Hyder continued.

Focus, which already has vertical specific solutions such as Academic Records
Management (ARMS) for educational institutions and Warehouse Management Systems
(WMS) for third party warehousing, is planning to launch a new division solely
catering to vertical based solutions at Gitex Technology Week 2007. With this new
division, the company would be able to concentrate on creating more such vertical
specific solutions dedicated to meet industry specific requirements.

Focus Softnet has been participating in Gitex for the last eleven years and credits
the largest ICT event in the Middle East for raising its corporate profile and for
the exponential growth it has experienced over the last few years. The company
counts amongst its many customers leading names such as Boeing Middle East, Air
Arabia, Gulf Craft, and National Bonds to name a few. \"Gitex propelled us to a
different level in our corporate standing in the Middle East and as a result we won
over 10,000 customers in this region. The increased customer base further resulted
in us opening offices in most Middle East countries in order to ensure local service
and support to our customers. It has been a chain reaction that resulted in our
company growing multi-fold over the last five years. We are definitely looking
forward to surpassing our previous achievements this Gitex,\" Hyder concluded on a
high note.

Focus Softnet will be exhibiting at Hall 6 (Stand B6-1) at the Gitex Technology Week
2007.

About Focus Softnet:
Focus Softnet, which commenced operations in 1992, has a strong global presence with
offices that deliver a comprehensive range of products and services. With its
International Headquarter in Dubai Internet City and with offices across the G.C.C,
Focus has a well established infrastructure and an excellent management team. The
solutions developed by Focus Softnet are business driven technologies that have been
developed in constant consultation with functional and management experts from the
industry. Their wide range of products and the modules within them - help seamlessly
integrate a wide range of customer requirements. These solutions minimize
information bottlenecks and Focus Softnet is always at the clients\' service to
customise them in keeping with the organisations overall vision and strategy. Major
markets of Focus are India, Middle East and Far East. In Middle East, Focus has 10
offices covering entire GCC, Iran and Yemen. Focus6 is the mid-market accounting
solution with over 1500 customers in UAE and over 2500 customers in the Middle East.
For further information on Focus Softnet, please visit http://www.focussoftnet.com




Web Site = http://www.focussoftnet.com

Contact Details = For further information, please contact:

Nirmala D\'souza
PR Consultant
OAK Consulting
+971507343840
nimi@oakconsulting.biz